Retailing is where a business sells their products/services to customers in order to generate revenue and profit, the types of products/services can vary for personal use, commercial use or business use. It is important for the business to look after their customers who they sell the products to and take the process as efficient as possible, they need to be able to interact and assist customers for example staff in store or emails online that can help with customer service.
This is no different than social media, social media should be treated with just as much importance as high street shops if not more, having a good social media presence is just as important if not more important that physical stores, thats why so many places now buy Instagram followers as a way of generating sales and leeds online.
A store where there is another retailer found inside , an example of this is Starbucks in Sainsbury’s in Altrincham. This is beneficial to both the business and the customers , as the business will attract more customers as a result of being placed in a another store and vice versa. It is also more convenient for the customer so they have done two in one shopping. We are now seeing stores like this, large stores focusing on generating traffic in certain locations via social media channels such as Instagram and Facebook adverts, therefore to Buy Instagram Followers could be a wise investment.
In todays society, especially with modern technology and social trends, it is very import for a retail business to have an online presence and operate using e-commerce as shopping online is very popular these days. Most business/organisations will have a website, this will also attract more customers as its sometimes more convenient to browse and shop online, this has many benefits like things such as:
Convenience: Its important to offer convenience to customers, like buying online to save the hassle of crowded stores, ques and parking. Choice: For the obvious reasons , physical retail stores are limited to how much space that they can work with , online the store can offer allot more stock and size ranges as they will be delivered from warehouses from across the uk/abroad , customers can also be more specific when it comes to searching online as they can do it all from home.
Cost: Products can be found for cheaper online and customers can also compare prices of products across different businesses on the web, sometimes online retailers place exclusive online offers and sales which can save customers money.